Ryan Hastings Design Co.

Black and white portrait of a young man with a beard smiling against a black background.

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Ryan Hastings

Graphic Designer | NYC

I specialize in brand identity, product packaging, and environmental design for consumer brands that are serious about how they look. I work with founders, brand managers, and marketing directors to create content that demands attention and drives results.

Let's Work

Close-up of a supplement bottle with a black cap, an orange body, and a black label with the word 'TRUFF' written vertically on it.

TRUFF Packaging & Brand Positioning

Complete packaging refresh and brand repositioning with TRUFF Hot Sauce. 15+ SKUs with a new packaging framework built to win consumers at shelf.

A man wearing a black T-shirt with the text 'AXE IS BACK' on the back, standing in a parking lot with cars and buildings in the background.

GNC x Axe & Sledge

Led the creative approach of Axe & Sledge’s return to GNC, including in-store signage, a trade show booth, social media content, and more.

Blue can of ICEE frozen beverage with a cartoon character and a straw, with text indicating 'The Ice' and '2.55g EAAS' on the label.

ICEE x Axe & Sledge

Redesign for the ICEE x Axe & Sledge lineup, 4 SKUs with new label format to offer more clarity to consumers and fully express the ICEE flavor profile.

Collage of sports team graduation posters from the class of 2022, featuring hockey players and team logos in green, black, and gray themes.

Ohio University Hockey

Provided graphics and templates for the social media team to make live game updates with. Pioneered the Ohio Hockey Merchandise Store, opening doors to future merchandising opportunities for the program.

Let's Work

Ryan Hastings

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