ICEE® x Axe & Sledge

A container of ICEE Hydrolique pre-workout supplement with raspberry flavor, featuring a polar bear cartoon, placed on snow with blue balloons in the background.

Axe & Sledge had a collaboration with ICEE® for a number of products from 2021 though 2025, and with new formulas for those products being introduced in December of 2023, I was tasked with creating new labels for these products. I created a new layout for secondary product information, and in collaboration with Ryan Michaelis from ICEE®, we were able to create some sharp new labels for both The Grind and Hydraulic 2 with their iconic Blue Raspberry and Cherry flavors.

Comparison of two AXE & SLEDGE hydration supplement products, one in red packaging labeled "ICEE" with cherry flavor, and one in blue packaging labeled "ICEE" with blueberry raspberry flavor. The image includes product labels, powder containers, and promotional graphics.
Packaging of Axe & Sledge Hydracolic 2 supplement, featuring red and blue containers with a white bear mascot, crossed axe and sledgehammer, and mountain graphics.
Image of two containers and their packaging for Axe & Sledge's The Grind supplement, with one container and wrapping showing a red theme and the other a blue theme, highlighting flavor options and product information.
Two containers of Axe & Sledge supplement powders, one red and one blue, with labels displaying the product name 'The Grind' and featuring a cartoon white bear, with additional text about ingredients and flavor (cherry and blue raspberry).
Part of a blue container of ice cream featuring a cartoon white tiger with black and gray facial markings, a playful expression, and a black nose. The container has a label indicating it's blue raspberry flavor.
A container of powdered Blue Raspberry flavored energy pre-workout supplement titled "Celsius 2.0" with branding indicating it contains ingredients like citrulline, AstraGin, and beta-alanine, and features a cartoon mascot.
Close-up of a blue container of ice-flavored powder with a cartoon dog character on the label, featuring a picture of a blue ice drink with a red and white striped straw.

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