Axe & Sledge Social Graphics

A promotional image for the Pittsburgh Power & Fitness Festival featuring a female bodybuilder in competition attire, smiling, with a nighttime cityscape and bridge in the background. The event is presented by Newtech and hosted by Jim Manion, with details to meet at booth 621.
A promotional poster on a smartphone screen for a Power and Fitness festival, featuring muscular athletes and a skyline background. The poster includes the message 'Good Luck to our athletes competing this weekend,' with the event details and sponsors.
Smartphone displaying a promotional digital advertisement for AXE & SLEDGE, featuring a flash sale with 20% off sitewide, available only through the app, with an underwater night scene background.

This is a collection of social media graphics put together for Axe & Sledge from 2023-2025, including campaigns from body building shows, product launches, brand history and more.

App Launch Stories

Story graphics made to accompany the launch of the Axe & Sledge mobile app, showing the consumer how easy it is to you and making the experience more approachable.

Series of five mobile phone screens displaying the Axe & Sledge mobile app features, including mobile app introduction, exclusive access, easy browsing, explore products, new arrivals, and download options.

Pittsburgh Pro Content

Story graphics and carousel made to announce Axe & Sledge’s participation as a sponsor for the 2025 Pittsburgh Pro Power & Fitness Festival, along with participating athletes, booth information, promotions, and more.

Series of six social media posts promoting the Pittsburgh Power & Fitness Festival, featuring muscular athletes and fitness models, with details about meet-and-greet at booth 621 and a flash sale offer.
Promotional Instagram stories for the Pittsburgh Power & Fitness Festival showcasing athletes, a man with a phone, and a woman with gym equipment, advertising a flash sale, meet us at booth 621, and good luck messages.
  • Promotional poster for Pittsburgh Power & Fitness Festival featuring five muscular individuals, including a man in a sleeveless shirt with a beard in center, a shirtless man flexing, two women in bikinis, and a man with a cap. The background includes a cityscape outline and the event details.
  • Black and white photo of Seth Feroce, a muscular man with a beard, at a fitness event. He is wearing a sleeveless shirt with the text "All American Roughneck" and is posing with a serious expression. The background features a dark cityscape and the Pittsburgh Power & Fitness Festival logo.
  • Black and white photo of Anton Ratushnyi flexing his biceps on a city street at night, with a logo for the Pittsburgh Power & Fitness Festival and text that reads "Anton Ratushnyi Classic Physique."
  • A man named Dean Perrone posing in front of a dark cityscape background at an outdoor fitness event. He is wearing a black t-shirt with 'SNACK KING' and a crown graphic, a black cap worn backwards, and a smartwatch. There is a festival logo in the top left corner and text indicating he is at booth #621.
  • Black and white photo of a female bodybuilder in a sparkly bikini, smiling, wearing a competition number 162, at a fitness event in Pittsburgh, with a cityscape background and a promotional event logo.
  • Black-and-white photo of a female bodybuilder in a competition, wearing a sparkly bikini and a sash with the number 77, smiling and striking a pose. The background is a cityscape at night with the logo of a power and fitness festival in the top left corner, indicating the event is in Pittsburgh.
  • Black-and-white photo of Kyle Wilkes with arms crossed, wearing glasses and a black polo shirt with fitness-related patches, standing in front of a cityscape background, with event details and booth information in the corner.
  • A muscular man with a serious expression, wearing a headband and posing with clenched fists in front of a cityscape at night. Text on the image indicates it is Vincenzo Masone, an open bodybuilder, and features the Pittsburgh Power & Fitness Festival logo.
  • Black and white photo of a muscular man flexing his biceps with a cityscape background and the text "Brady King Classic Physique".
  • Black and white photo of a young woman with long hair smiling, wearing a hoodie that says 'PUMP COVERER' and 'ALL AMERICA ROUGNED' with small graphics underneath. The background features a cityscape at night with yellow lighting effects and a logo in the top left corner that reads 'PITTSBURGH POWER & FITNESS FESTIVAL'. Text at the bottom right indicates her name, Annie Mae Kelley, and her booth number, #621.
  • A muscular man with dreadlocks posing with his hands on his hips in a bodybuilding competition, with a cityscape background and event logo in the top left corner.
  • Female bodybuilder posing at Pittsburgh Power & Fitness Festival, showing muscular physique and tattoos, with a cityscape background.
  • Black and white photo of Maria Acosta in a bikini on stage during a bodybuilding competition, with event branding and logos in the background.
  • Black and white photo of Bree Ramsay, a female bodybuilder, in competition showing her muscular physique, wearing a bikini and jewelry, with her name and booth number 621 at the Pittsburgh Power & Fitness Festival.
  • Event poster for Pittsburgh Power & Fitness Festival presented by Newtech and Axe & Sledge Supplements, held on May 10-11 at the David L. Lawrence Convention Center in Pittsburgh. The poster features a city skyline graphic, event dates, hours, and details about meeting the Axe & Sledge team at booth 621, with additional activities like shopping, giveaways, and sampling.

212 Thermo Launch Carousel

Carousel highlighting new packaging and a new formula for Axe & Sledge’s 212 Thermo.

  • A muscular, shirtless man with curly hair and a beard standing in a room with sparking lights or effects around him. He is holding a container of Thermo supplement and pouring a powder into a measuring scoop.
  • Image of two containers of AXE & SLEDGE Thermo high-powered thermogenic supplements surrounded by flames, with fruits and vegetables at the bottom, and a dark background with sparks flying.
  • A muscular man with tattoos and shaved hair engaged in a wrestling move.
  • Image promoting a product called 'Shred Season' that starts now, with flavor options Juicy Nectar and Citrus Grapefruit. The image includes supplement facts labels with nutritional information and ingredients, set against a black background with orange glowing light effects.

“Grit, Intensity, Strength” Carousel

Carousel showcasing Axe & Sledge’s values, and what the brand really stands for.

  • Close-up of a person's arm holding a yellow sledgehammer, with a granite block on the ground and a black background. Overlayed text states, "The Axe and Sledge. 2 tools handled with grit, intensity, & strength."
  • A person cutting wood with an axe in a close-up shot, wearing a dark hoodie and wristwatch, with wooden logs around. The image contains overlaid text discussing the symbolism of the axe and sledge.
  • Motivational poster with bold white text on a black textured background, stating "NO SHORTCUTS, NO EASY ROUTE," and featuring an illustration of crossed hammers and a wrench, along with the phrase "JUST HARD WORK."

HWMF Definition Carousel

Carousel showcasing the definition of HWMF, and what it takes to represent Axe & Sledge.

  • A person wearing glasses and a beard, with another person in the background. The image has a dark, space-like background with stars. Text on the image reads: 'HWMF - Hard-working motherf*cker. Be a HWMF in whatever you do.'
  • A muscular man lifting a barbell with weights in a gym, wearing a backward cap, with the text 'NO PROBLEMS JUST WORK.'
  • A person lying on the ground, wearing a cap and jacket, holding a pole or stick, with the phrase 'Intensity is my sanctuary' overlaid and a white cross symbol.

White Cherry Carousel

Carousel put together to highlight a new pre-workout flavor, White Cherry.

  • Black and white photograph of a young man with short, curly hair, wearing a sleeveless athletic shirt, sitting with his arms crossed and looking downward.
  • A woman with muscular arms and a tattoo on her forearm is sitting at a table, wearing a sleeveless top and a necklace with a pendant. She is looking at her phone with her fingers on the screen and has a glass of water in front of her.
  • Two bottles of AXE & SLEDGE supplement powders, one labeled White Cherry and the other Hydrobolic, placed on a black surface.
  • Black and white photo of a muscular man flexing his right arm, with a hand on his head and wearing underwear. The background is dark and textured.

Birthday Carousel

Carousel put together to highlight the history of Axe & Sledge on the anniversary of its founding.

  • Promotional poster for Axe & Sledge supplement launch event on June 7th, 2018, featuring product images, a man posing, and event details.
  • Black and white collage featuring a container of Farm Fed protein powder and an individual holding a shaker bottle with the same product label during a farm setting, with text indicating the Farm Fed launch in September 2018.
  • Black and white collage of two photos of muscular men in workout attire, one with a beard and wearing a beanie, at a gym. The background has text indicating June 2019 and demo crew establishment, with a mention of creating a community of like-minded individuals for a demo crew affiliate program in June 2019.
  • Black and white collage of two men speaking into microphones during a podcast recording, with text indicating January 2020 and the start of the HWMF podcast in January 2020.
  • Anniversary announcement showing June 2021, celebrating reaching 100K Instagram followers for @axeandsledge, with a collage of gym and fitness images.
  • A promotional poster for Hydraulic 2 launch in October 2023, featuring black and white photos of a muscular man flexing and a man drinking from a tumbler, with text informing about the product's new standard.
  • Announcement of Axe and Sledge product launch at GNC stores in July 2024, featuring two Polaroid-style photos: one of a muscular man posing in front of GNC shelves of supplements, and another close-up of a hand holding a supplement container.
  • Black and white poster showing two muscular men flexing at a bodybuilding event, with a crowd and equipment in the background, and a bridge sketch above. The poster has the text 'May 2025' and 'Axe & Sledge sponsors the Pittsburgh'.
  • Black and white photo of four men standing together, one of whom is holding a trophy. They are celebrating a seventh birthday on June 7th, 2025. Text on the image reads 'Axe & Sledge's 7th Birthday' and 'Thank you for 7 years of unwavering loyalty'.

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