A small red delivery truck with white typography in a busy city street.

Ronnie’s x TRUFF

Person squeezing a tube of mayonnaise onto a seafood roll sandwich, with lemon wedges on the side.

In May of 2026, Ronnie’s Pronto opened within the West Hollywood Kith flagship store. To accompany the grand opening, Ronnie’s and TRUFF announced their partnership through 3 exclusive SKUs, a signature menu item, and TRUFF Hot Sauce bottle on every table. I was tasked with creating packaging for these 3 collaboration SKUs, which included Ronnie’s White Hot Sauce, Ronnie’s Mild Hot Sauce, and Ronnie’s Lemon Pepper Aioli.

A bottle of Ronnie's White Hot Sauce with a red label and a white cap, placed above its packaging box which has a matching design with the sauce bottle depicted vertically.
A bottle of Ronnie's Mild Hot Sauce with black truffle infusions, red and navy label, and a box showing product description and nutritional information.
A label on a bottle of Ronnie's Lemon Pepper Aioli, featuring the product name and ingredients, with a green and beige color scheme, and a barcode at the bottom left.

With the simple addition of the Ronnie’s “R” logo on the existing TRUFF format, these products seamlessly insert themselves into Ronnie Fieg’s culinary world. While the Ronnie’s brand leans on TRUFF to offer culinary expertise and trust, TRUFF leans on the Ronnie’s/Kith brand for cultural relevance, product placement, and the curated luxury environment that allows TRUFF products to thrive. Included in the partnership is an exclusive menu item, featuring Ronnie’s Lemon Pepper Aioli, which allows for another level of product exposure for TRUFF.

A bottle of hot sauce labeled 'Ronnie's Hot Sauce' on a white plate with a checkered design, accompanied by a fork and knife, with a glass of liquid beside it, set on a dark table with a lightning pattern.
Close-up of a hot sauce bottle with a colorful background and a stylized 'Q' in the center.
A bottle of Ronie's Lemon Pepper Tuff sauce on a wooden surface with two sandwiches, lemon wedges, and a piece of bread with a creamy herb mixture, against a black background.

The combination of fashion, wellness, and lifestyle made the launch of Ronnie’s Pronto hard to ignore. With a matcha and espresso window set up from the Ronnie’s truck, brand new menu and kitchen, the grand opening was an experience that made a splash in West Hollywood and across socials. I am thankful for the opportunity to design products that play a part in such an immersive, elegant experience.

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