Starbucks x TRUFF

Starbucks food and drink items on a black surface with a green background, including a paper cup, a sandwich, baked food, condiments, and a paper bag with Starbucks logo.

In August of 2025, Starbucks and TRUFF announced they would partnering for a limited time, offering free TRUFF Hot Sauce packets with breakfast meals from Starbucks. I was tasked with making various forms of content to support this launch including email marketing campaigns, animation, and social media graphics.

Email Graphics

A promotional digital poster for Starbucks featuring TRUFF hot sauces. The poster highlights an offer for free TRUFF Original Hot Sauce and Jalapeño Lime Hot Sauce with certain Starbucks purchases, with a message encouraging breakfast routines. It displays images of breakfast sandwiches, hot sauces, a coffee cup, and a Starbucks shopping bag, with details about the products and offer expiration date.

Social Animation

Multiple bottles of Sauce brand hot sauce in black and green packaging stacked on phone screen, with a red heart icon showing 33% likes.

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