GNC Global Conference
Axe & Sledge’s first public appearance as a partner with GNC was at the Global Conference at the Wynn Las Vegas. The goal of Axe & Sledge’s appearance at the conference was to educate franchise owners on the products they have to offer and establish new relationships. I was tasked with designing a 10’ × 20’ booth, brand presentation, and sell sheets for the event. With this being Axe & Sledge’s debut as a brand partner, they wanted to make a strong impact with powerful visuals and clear messaging across all materials.
Booth Design
The Axe & Sledge booth offers a closer look at new products, initialize sales to franchises, and create relationships between brand owners and GNC employees. I was tasked with laying out the booth and creating all signage, vinyl, and shelf inserts that would be included. The idea was to structure our product displays based on GNC stores, to offer a “sneak peek” of Axe & Sledge’s retail presence to franchise owners and GNC employees. Specific shelf inserts were designed for the 2 shelving units on the left side, featuring GNC exclusive product offerings (Whey More Protein, and Melon Pop Flavor for 3 SKUs). Endcap unit was featured next to the sales table to help lead conversation for all products.
The content as a whole made a great impression at the conference and helped establish many lasting relationships between these companies. Axe & Sledge continues to succeed in GNC and has further expanded into more national retailers.